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Hate Selling? You are not alone. 90% population don’t like selling and they don’t like to be sold too. I don’t like selling either. Many people told me that they would join a business if it didn’t involve selling. Many business opportunities advertise themselves as NO SELLING because they know exactly that people don’t like selling. This is what people’s perception about SELLING in traditional network marketing:
- Cold calling strangers
- Chasing your friends and families
- Keep hassling people on how good your products and compensation plan
- Distributing leaflets.
The method above may work for 10% people who like sales. 90% people will have fear to do network marketing if they have to act as a sales person and imagine that they have to do what you did. Are there any alternatives how to do network marketing business without selling? Yes, TARGET MARKETING is the answer for you to achieve network marketing success. MARKETING is the main key in all kinds of businesses. If we want to build a business, we must learn to love MARKETING. With internet, target marketing is easier and sometimes it is free cost if you know how to do it. Here are internet marketing techniques that we can use if we hate selling:
1. SEO (Search Engine Optimization)
Look at Google Keywords Tool, find out the number of searches for people who are looking for certain phrases such as network marketing. These are people who are looking for information and business opportunity in network marketing. We can target these people if our blog, website, video are visible in google search engine. People are looking for us instead we hunt them.
2. Social Media Online
We can use social media online to educate people about network marketing and to share our knowledge about network marketing. Our sharing about network marketing in social media will attract targeted people who are willing to do network marketing and it may educate people who have a false perception about network marketing. If we have a blog, then it is great to link our blog with social media online such as facebook, twitter and linkedin.
3. Video Marketing
Power of pictures and words in our videos and hear the person’s talk may warm people’s heart and give psychological effects
4. Email Marketing
Email marketing is to build rapport and relationship with our list. If we can’t create autoresponder of email series, it is better to outsource from professional.
5. Capture Page
Copy writing skill is essential to create a capture page that attract prospects. Capture page is the door to our leads generation. If we can’t create a powerful capture page, we can outsource or to partner with professional who knows how to do it.
Network marketing is not merely selling our products but it is about building relationship with people. People don’t look for products or opportunities because there are plenty of them. They look for people whom they can trust to build network marketing business together and to look for trusted partners. The key in network marketing success is to build our reputation by using attraction marketing. We can use all internet marketing techniques above to build our reputation.
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